About Sally
Strategic communications, stakeholder engagement and business improvement support from someone who asks better questions.
The human bit
I’m based in Blairgowrie, Perthshire, and I’m good at getting under the skin of complex issues, working out what matters and turning that into practical action.
Powered by good coffee, useful tools and a genuine love of making things work better.
When I’m not working, you’ll probably find me down a rabbit hole of alternative health, wellness and natural remedies!
And you can’t keep me away from a karaoke mic. I’ve channelled that theatrical streak into directing the last two local amateur dramatics pantos.
I also spend time on a wooden gaff schooner, which is where most of my best metaphors about direction, planning and staying the course come from!
Photo shows Isla Espiritu Santa, BCS, Mexico and was taken from the back of Grail Dancer
Why Sally Forth?
Sally Forth is a play on my name and the phrase meaning to set out with purpose.
The logo nods to Scotland’s Forth Bridge, while the bridge and book reflect what good communications do best: connect people, tell stories and help things move forward.
Good comms should sit close enough to understand,
and far enough away to see clearly
Good comms is key to the success of every organisation and every relationship. It is the voice of reason, best placed with enough perspective to see what others may miss.
I believe a good communications professional does not always need to be the subject expert. Often, a fresh pair of eyes is exactly what helps turn complex messages into something people can actually understand, trust and act on.
What I bring
Strategy that delivers
I bridge the gap between big-picture thinking and day-to-day delivery. Strategy that doesn't stay on a shelf.
Speed and trust
Clients tell me I build relationships fast, earn trust quickly, and hit the ground running.
Honest advice
If something isn't working, I'll tell you. Then I'll help you fix it.
Cross-sector experience
Housing associations, NHS trusts, charities, universities, private businesses - I understand different cultures, pressures & priorities.
Commercial awareness
I understand budgets, targets, and what "value" actually looks like.
Flexible support
Every organisation is different, so I don't do off-the-shelf solutions. Think of me as your senior comms person, without the overhead.
Senior support
without the senior salary
The expertise, not the expense
Fractional support gives you access to senior communications and business improvement experience without adding another permanent role to your payroll.
Practical help that moves things on
I’m not here to keep a seat warm. I’m here to understand what’s happening, make sense of the moving parts, put useful things in place and help you move forward.
Built to leave you stronger
When you don’t need me anymore, that’s a success!